10:00AM - 2:00PM
Please click here to register for this event
Iowa Credit Union League
7745 Office Plaza Drive North, Suite 170
West Des Moines, IA 50266
The Marketing Roundtable is a dues-supported, informal network of credit union employees who have marketing responsibilities in their credit union. There is no cost to attend and lunch will be provided courtesy of ICUL.
Using Market Research for Campaign Creation
Case Study: Protect Financial Choice Campaign
Not only did it lead to legislative success, the Protect Financial Choice campaign recently won an award from the Iowa chapter of the Public Relations Society of America for brand reputation. Learn about the research and analytics that went into the campaign creation, and how you can use similar strategies to help achieve your marketing goals.
10:00 a.m. - Welcome & Introductions
10:15 a.m. - Jessica Maldonado, PolicyWorks Iowa
12:00 p.m. - Lunch
12:30 p.m. - Matt Oakley, Affiliates Management Company (AMC)
1:15 p.m. - Group Discussion/Questions
2:00 p.m. - Adjourn
Please contact us with questions.