Marketing Roundtable
11/1/2018
10:00AM - 2:00PM

Please click here to register for this event

Iowa Credit Union League
7745 Office Plaza Drive North, Suite 170
West Des Moines, IA 50266

The Marketing Roundtable is a dues-supported, informal network of credit union employees who have marketing responsibilities in their credit union. There is no cost to attend and lunch will be provided courtesy of ICUL.

Using Market Research for Campaign Creation
Case Study: Protect Financial Choice Campaign

Not only did it lead to legislative success, the Protect Financial Choice campaign recently won an award from the Iowa chapter of the Public Relations Society of America for brand reputation. Learn about the research and analytics that went into the campaign creation, and how you can use similar strategies to help achieve your marketing goals. 

10:00 a.m. - Welcome & Introductions

10:15 a.m. - Jessica Maldonado, PolicyWorks Iowa

12:00 p.m. - Lunch

12:30 p.m. - Matt Oakley, Affiliates Management Company (AMC)

1:15 p.m. - Group Discussion/Questions

2:00 p.m. - Adjourn

Please contact us with questions.

Our family of companies and partners:

Iowa Credit Union League
7745 Office Plaza Dr. North, Suite 170
West Des Moines, IA 50266
800.860.6180
IowaCreditUnions.com
Privacy Policy
© Copyright 2018