Edgar Hernandez, CUNA Mutual Group Senior Manager of Multicultural Business Strategy, will be speaking at the upcoming Marketing Roundtable. His presentation, "Winning With Your Multicultural Members: One Wink at a Time" will discuss the journey to better connecting with and serving multicultural members. Edgar will share key insights to help credit union employees at every level understand the importance of knowing the demographics of their membership pool and how implementing small “winks” can drive connection and growth.
The Marketing Roundtable is a dues-supported, informal network of credit union employees who have marketing responsibilities in their credit union. ICUL members may attend this roundtable at no cost. Register here.