Journey Credit Union Receives Diamond Award for Rebranding

DES MOINES – Journey Credit Union was recently honored with a Diamond Award from the CUNA Marketing & Business Development Council, a national network of more than 1,200 credit union professionals.

Journey received the Diamond Award in the category of rebranding - logo design.

In 2019, the credit union implemented a complete rebrand from Tradesmen Community Credit Union to Journey Credit Union.  The rebrand included a name change featuring a new color scheme with a bold and inviting new logo.

The new logo was designed to portray the commitment Journey Credit Union has to the financial success of their members and the community throughout their lives.  It represents the drive to serve the financial needs of members while exceeding their expectations.

“We are immensely proud of our legacy of service to labor unions and their families in Polk County.  Over time, our field of membership has expanded throughout the communities we serve.  So, we found a name that better represented our entire membership.  The rebrand shows a fresh, new look which will help us market our credit union.  We are excited about our new name, Journey Credit Union, and our new look!”

 -Rachel Ballenger, President/CEO

CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual awards ceremonies. Turnout was outstanding for this year’s award competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards. For more information on the Diamond Awards or to view the entire list of winners, visit


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