Community Choice Increases Employee Morale Despite COVID-19 Challenges

Local Credit Union’s positive response and quick action gains national media attention

DES MOINES, IOWA – Community Choice is receiving praise for its response to COVID-19 including recent recognition by national publication Credit Union Times Magazine. Josh Cook, CEO of Community Choice, who was also recently recognized in the “People Issue” by the Business Record, traveled to all nine branch locations and stood in the rain with handmade signs to communicate support to Community Choice employees.

“Simplistically speaking a financial institution is just a ledger. We move money back and forth. It’s easy for it to become a commodity. This means that people matter. Culture matters. Experiences matter. You can go anywhere for financial products, you can only get our flavor by coming to us.” said Josh Cook, CEO and President.

Community Choice is using their brand’s creative attitude paired with their internal intranet to communicate, engage with and recognize their employees.

“We are finding new ways every day to keep spirits high for our employees,” said Kasey Vogel, Business Development Manager. “We’ve hosted virtual karaoke, trivia and meditation power hours. We’ve worked to create theme days/weeks, implement daily challenges with prizes and collaborative videos such as riding roller coasters and playing games together.”

Community Choice’s theme this week is “Game On, UNbankers” which will include interactive activities such as a rock, paper, scissors bracket challenge and virtual Price is Right, complete with the iconic yellow name tags which were mailed to every employee in anticipation of the virtual event.

“It is important that our entire team feels connected and not isolated during this time. We’ve found unique ways to be inclusive in our support for those working in the office and working from home—including mailing cards and themed gifts each week to our staff working remotely,” Cook added.

Community Choice has also continued their commitment to the community. They launched five community initiatives since March including the Choice Challenge that has provided over 1,000 meals to healthcare workers and over $1,500 back to the Food Bank of Iowa.

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