Community Choice Puts a Spotlight on Mental Health in Iowa
DES MOINES, IOWA –
Community Choice Credit Union continues to make a large impact in the Des Moines metro community this time by bringing awareness to mental health and leading fundraising efforts to support MercyOne’s House of Mercy, the leading provider of mental health, substance abuse and addictive disorders support services in Iowa.
Community Choice conducted a month-long campaign focused around mental health awareness leading up to the House of Mercy’s Annual Fundraiser, The Game Show Gala, held on Thursday, June 13th at the Community Choice Credit Union Convention Center. The campaign included fundraising events, a silent auction, external engagement around the topic and a social media contest that would require Community Choice CEO, Josh Cook, to wear a Scottish/Irish kilt if they hit their fundraising goal.
“1 in 4 people will develop a mental illness in their lifetime. That’s 1 in 4 of your friends, your family members, your co-workers, your neighbors. Creating unexpectedly delightful experiences for our members and our communities goes beyond financial health. Community is not just in our name, care for community is part of who we are,” said Josh Cook, CEO of Community Choice.
Josh Cook participated in the game show style event, representing mental health and leading Team Abby to victory setting a new record for both overall team total ($47,215) and surpassing the event goal by over $100,000 with an impressive event total of $502,055.
About Community Choice Credit Union
Community Choice Credit Union is a financial institution in constant and persistent pursuit of providing unexpectedly delightful experiences to its members, its employees and its communities. Guided by the unbanking spirit since 1953, Community Choice has become trusted as the beacon for financial product and service gratification for thousands of Central Iowans. It allows you to unbank your way with a blend of retail stores and digital channels offering a full smorgasbord of consumer and business solutions.