10:00AM - 2:00PM
Iowa Credit Union League
7745 Office Plaza Drive North, Suite 170
West Des Moines, IA 50266
The Marketing Roundtable is a dues-supported, informal network of credit union employees who have marketing responsibilities in their credit union. There is no cost to attend and lunch will be provided courtesy of ICUL.
10:00 am – Welcome & Introductions | Andrea Dose, ICUL
10:15 am – Battling the Retail Ice Age | Tina Potthoff, VP of Communications for Hy-Vee
It's been said that we are in the Retail Ice Age as more and more brick-and-mortar
stores find themselves struggling to retain and attract new customers in today's
digital world. Find out how to engage your audience and warm them up to your
brand with interesting PR tactics and strategies that will differentiate you from
your biggest competitors. Hear how the evolution of media prompted Iowa's
largest private employer to elevate its communications team to handle some of
the most chilling issues in the industry. From TV news reporter to Hy-Vee's
vice president of communications, Tina Potthoff gets real about taking care of
customers and promoting everything from cakes to cars.
11:45 am – Lunch
12:15 pm – Marketing vs. Public Relations: What's the Difference? | Jessica Maldonado, PolicyWorks Iowa
12:30 pm – Roundtable Discussion | Andrea Dose, ICUL
2:00 pm – Adjourn
Please contact us with questions.
This educational event is for employees of member credit unions only. If you are a vendor or an organization, please contact us for sponsorship opportunities.